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Grow your audience from day 1

34% Conversion rate of businesses that used a wait list, compared to 8.6% for those that didn’t.1

Free lead gen for every business

Start collecting the data you need so that you can send more personalized and relevant content to your customers at every stage – from idea to forever.


Wait list: Pre-launch your launch

Generate interest before your launch and start building your customer list so that it’s ready for when you are. Beautifully simple wait lists – in a snap.

Example of the wait list form by Kinde
Get what you need
Find out who is interested in your ideas
Example of a wait list form created with Kinde
Get what you need
Find out who is interested in your ideas
Make it yours
Customized to match your brand

Test your idea in just a few clicks

Have your wait list page up and running in seconds so that you can start validating your idea and growing your potential customers list. Learn quicker than ever before in almost no time, so that you can spend time building and iterating from your insights. It’s also fully responsive which means it works just as well on your phone as on your desktop.

  • Tools for building beautiful wait lists

    Beautiful builder

    The same beautiful builder that you use for building your auth pages, also powers your wait list. With custom background imagery, colors and logo to match your brand. This means you can be up and running with something incredible in a snap. Tell your story in the most lean way possible so that you can start learning sooner.

  • Manage your wait list and users

    Manage your wait list

    Our simple and powerful user management tools make it easier than ever to manage your wait list and customers in a single place. No more bringing together multiple tools to build a picture of who wants to use your product.

  • Back-office tools to manage your business

    Connect your domain

    Use your custom domain and get your business online now. Bring your website, app and wait list page under one domain to keep your brand aligned. A simple step that adds an extra layer of trust for those wanting to learn more and follow along your journey.

Zippity zap

Your data is your data – to do with as you choose. Need to export it? No problem – we make that easy. Even better, use one of our Zapier extensions to connect Kinde with tools like Hubspot and Mailchimp and trigger workflows and actions there. Whichever works best for you and the way your team works.


Unlimited free sign up forms

Send your customers and prospects more personalized and relevant content with sign up forms that fit the needs of your business.

Turn your visitors into subscribers

Embed as many sign up forms in your site as you like, and easily customize them to match your actual website styles. Place them in your website’s sidebar, footer, or anywhere you’d like. You can easily share a link to your page across all your channels to generate leads and increase your audience across channels.

Image showing an example of Kinde’s newsletter sign up widget
Built to fit yours
Customize with your actual website styles
Controlled access with connected apps

Don’t forget – sign up forms are completely free. Zip, zero, zilch, nada.


Grow your business here

Everything you need to build anything. Integrate Kinde in minutes. Get up and running fast.