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(We’re an Australian born company with people all over the world)

Our purpose

To create a world withmore founders

We believe in creating a world with more founders by helping SaaS businesses accelerate their product development. Kinde was created by founders and engineers to help businesses generate more revenue, reduce costs and make lifelong loyal customers – in one place. Every day, Kinde gives our community of founders and partners across the globe, the infrastructure they need to build anything they can imagine.

Our values

Do your life’s best work

We are creating an environment that inspires people to do the best work of their lives. The work we do has an impact on the world today, tomorrow, and beyond. For this reason we build for the long term. We admire and reward people who do meaningful work and have an outsized impact. We have a healthy bias towards action. We seek to do whenever possible.

We exist to build the business of our customers

We focus on them first, because growing their business is the best way to grow our own. Customers first, revenues second. Always in that order. Right from the start. Always choose the path that leads to a world with more founders.

Human kindness, gentle manners

We cultivate an environment of calm determination. We work quietly. We don’t act big. We behave big, without pettiness. We listen more than we talk. We make a real effort to understand views that are different from our own. We have little time for office politicians, bullies and toadies. We dislike small-mindedness. We take care of our people and treat them as human beings. We value balance in all things.

A company of giants

We seek people bigger and smarter than ourselves. That’s how we create a company of giants. We are free from prejudice of any kind and believe that every distinct voice moves us forward. The way up is open to everybody, regardless of religion, race, gender, or sexual preference.

Create a bigger pie

We create more value for ourselves, our customers, and the world, by increasing the size of the pie, rather than trying to grab a bigger piece of the same pie as everyone else. We foster a mindset of abundance, from a belief that there is enough for everyone and that working together and multiplying our efforts will lead to greater prosperity for all.

Stay foolish

We believe in never playing it safe. In keeping our minds open to possibility. In trying new things. We love misfits, rebels and nonconformists. We learn from the past but we aren’t blinded by it. We walk in open minded. We listen. Like our customers we believe that you make your own luck. That the bigger the risk, the bigger the reward might be. And the more lives you might change.

What’s with the name?

It’s pronouncedKind*

We’re called Kinde because we aim to create more abundance in the world. We spend a lot of time thinking about how to create a world with more founders — because founders are the people who change the world and make all of humanity better. Better for the people and organizations who use their tools, better for their customers, and better for humanity.

Don’t confuse us with Kindle. And no, we’re not planning on changing our name any time soon.

* Well, /kaɪnd/ actually, if you want to be accurate

“Isn’t the name too similar to Kindle? At first I thought it was some software for Kindle”

A comment on Hacker News

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