We are creating an environment that inspires people to do the best work of their lives. The work we do has an impact on the world today, tomorrow, and beyond. For this reason we build for the long term. We admire and reward people who do meaningful work and have an outsized impact. We have a healthy bias towards action. We seek to do whenever possible.
A world with more founders
We’re shortening the distance between someone having an idea and getting it into the hands of the people who need it.
Stay foolish. Make your own luck. Take risks. Change lives.
When you work here you understand that our values are lived — not just spoken about. We care deeply about creating an environment where people can do their life's best work. A place where we show human kindness and gentle manners towards each other, and are free of prejudice of any kind.
Our values
Our values guide how we behave. The way we interact with each other and the way we treat each other. These we hold most dearly, as they are essential to the success of our people and our company. They allow us to do something, and create something, that people will love.
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Do your life’s best work
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We exist to build the business of our customers
We focus on them first, because growing their business is the best way to grow our own. Customers first, revenues second. Always in that order. Right from the start. Always choose the path that leads to a world with more founders.
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Human kindness, gentle manners
We cultivate an environment of calm determination. We work quietly. We don’t act big. We behave big, without pettiness. We listen more than we talk. We make a real effort to understand views that are different from our own. We have little time for office politicians, bullies, and toadies. We dislike small-mindedness. We take care of our people and treat them as human beings. We value balance in all things.
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A company of giants
We seek people bigger and smarter than ourselves. That’s how we create a company of giants. We are free of prejudice of any kind and believe that every distinct voice moves us forward. The way up is open to everybody, regardless of religion, race, gender, or sexual preference.
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Create a bigger pie
We create more value for ourselves, our customers, and the world, by increasing the size of the pie, rather than trying to grab a bigger piece of the same pie as everyone else. We foster a mindset of abundance, from a belief that there is enough for everyone and that working together and multiplying our efforts will lead to greater prosperity for all.
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Stay foolish
We believe in never playing it safe. In keeping our minds open to possibility. In trying new things. We love misfits, rebels and nonconformists. We learn from the past but we aren’t blinded by it. We walk in open minded. We listen. Like our customers we believe that you make your own luck. That the bigger the risk, the bigger the reward might be. And the more lives you might change.
Media coverage
A starter pack for start-ups?
by Product Hunt 15 August 2022
LegalVision guides Kinde on first-ever capital raise
by Australasian Lawyer 15 March 2022
Kinde raises $10.6M to help companies develop SaaS products
by VentureBeat 15 March 2022
Atlassian alumni raises $10.6 million for tech to create “a world with more founders”
by Smart Company 15 March 2022
Software accessibility startup Kinde banks $10.6 million seed round
by Startup Daily 15 March 2022
Reducing the rigmarole of software development, startup Kinde raises $10.6m to aid SaaS success
by Business News Australia 15 March 2022
Atlassian mafia raises $10.6m for Kinde – a ‘Shopify’ for SaaS founders
by Saas Industry 14 March 2022
Atlassian mafia rolls on: ex-staff raise $10.6m for start-up
by AFR 14 March 2022