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Beauty — and a beast

Simple, powerful authentication and customer identity.

You’ve never seen authentication and customer identity like this before

Take the friction out of building beautiful, ultra-secure, high conversion onboarding experiences


Social proof built in

Your users already know and love social login because they use it every day. Toggle on the SSO options they want and increase trust, conversion and data-quality with one click.

Retention suffers with traditional sign up

88%
of sign ups use fake information (with email sign up rather than social)
90%
have left a website if they forgot their password or sign in info

Conversion

Social sign up
Password sign up
Increase sign up conversion by as much as
54%1

We replaced passwords.With magic

(Magic codes that is)

84% of data breaches are the result of credential vulnerabilities2

Nobody likes passwords. Give your customers a secure way to sign in to your apps and websites using just an email address. A seamless, secure experience — combining the benefits of multi-factor authentication with the security of email

The scale to help you scale

Every aspect of Kinde is designed to help your business grow and scale. We went to great lengths to make sure that you don’t have to worry about anything. From startup to IPO in a single platform.

  • Microsoft Azure Active Directory setup

    Enterprise connections

    Take control of user authorization and access with enterprise SSO and custom SAML so that you can support your biggest customers as quickly as possible.

    Tailor your enterprise connections as you need – with support for multiple connections, and organization discovery to make sure your users always land in the right place.

  • Authenticate with any authenticator app – anywhere

    Multi-factor authentication

    Up level your security with multi-factor authentication (MFA). Give your users access to advanced authentication options, protecting them from reused or breached passwords.

    Add an extra layer of protection by requiring your users to verify their identity using a second device or SMS, and time-based one-time passcodes. Quickly and easily integrate with any authenticator app.

    Google authenticator

    Authy

    1password

  • Back-office tools to manage your business

    Powerful back-office

    Manage users from one beautiful dashboard. Add and invite users, manage roles and permissions, and get a complete picture of your user activity.

Plus SAML

Integrate any SAML identity provider with Kinde. Users only need to sign in one time to access multiple service providers. Super secure auth with enterprise scale built in.


Meet workflows

Workflows take development one step further and give you all the things you always wished a development platform had. Extend auth where you need to. Store data, connect externally, integrate with other systems. You already love our properties, feature flags, webhooks and environment variables. Now meet workflows.

Workflow that fits your workflow

Kinde workflows are written in languages that you already know and love: Typescript and Javascript. Connect Kinde directly to your git repository and work directly in your own IDE. It’s a seamless extension of your dev workflow.
Develop code in your own repo and push it to a Kinde workflow

Made to integrate and extend

Powerful, flexible feature management

Plays well

Workflows get first-party access to Kinde properties, roles and permissions, feature flags, environment variables, and everything else. Meaning the power of Kinde is at your fingertips through your code.

Connect to systems you rely on to run your business

Reach out and touch systems

Couple workflows with webhooks and you can do amazing things in other systems. Send data to Salesforce or Mailchimp. Send a Slack message. Trigger a zap or talk to an api. We’ve got you.


Back-end, front-end and everything in between

Built by developers, for developers

Libraries to match your stack

Development kits for all types of languages so you don’t have to compromise on how you build or what you build in.

See libraries

Powerful and easy to use APIs

Kinde is made for technical, growth-minded founders and developers. Integrate and get started in minutes.

Discover our APIs

Backend auth and M2M

We extended authentication beyond front-end flows. Kinde also allows powerful machine-to-machine authentication, backend auth flows and connected apps. Maximum flexibility for your product.


One beautiful builder

Authentication happens at some of the most important, and highly impactful, places in your customers journey. Our powerful builder allows you to make sure that your pages are on brand and as beautiful as the rest of your website and product experience.

Custom pages. Technically beautiful.

Keep your authentication experience on brand with tools to help you easily and simply build beautiful, ultra-secure, high conversion authentication journeys for your users. Custom pages combine the security of Kinde hosted authentication with the face of your brand – in your own code.

Image showing the 'Import users' flow in the Kinde admin
We’ve given you full developer control over your pages. So that you can use HTML, Javascript, CSS, even your own fonts, to create incredible custom auth pages that exactly match your brand. And just like workflows, it’s all synced to your repo so that it fits seamlessly into your developer flow. For the first time ever, you can create auth pages that look like anything you can imagine.

Organizations just levelled up

Kinde orgs were already powerful – we just made them even better. Introducing new features to superpower B2B business with multi-tenant enterprise ready capabilities. Now you can tailor flexible and secure authentication experiences for every type of customer you have.

With great power, comes great security

Custom domain per org

Apply a custom domain per organization and give your business customers and their users a familiar experience when they use your product.

Auth per org

Cater to every customer whim for authentication, by allowing some to use SAML, some google, some phone, and some email.

Restrict org access by domain

Set policies to keep everyone out except the people who have the right email credentials.

Default roles per org

Assign default roles when someone joins and organization to help automate onboarding and manage access from day one.

MFA on tap

Turn on MFA for specific organizations, but exclude some requirements for certain roles or connection types.

Work smarter

Advanced organizations are the best way to manage your B2B+ customers. With groundbreaking privacy protections and tenancy management tools to structure orgs the way you need, they give you peace of mind that you, your team, and your enterprise customers are fully protected.

  • Building an empire

    No matter what size you are, you can be ready to support your enterprise customers with SAML and MFA on demand.

  • Managing armies of users

    Set things up right, and the onboarding takes care if itself. Corral users to the right org based on email domain, then set default roles so access rules are clear.

  • Keeping your worlds apart

    Make sure nobody strays into the wrong territory. Separate user cohorts into orgs and provide unique brands, domains, auth, and experiences.


Hosted security

One of the single largest attack surfaces for authentication is through your own website. To keep you (and your customers) as safe as possible, Kinde authentication is hosted and maintained for you. This reduces your risk and exposure. So you can worry about what really matters – like building your product.

Secure by default

We’ll keep you and your users safe. Kinde is built from the ground up using best in class security protocols.

Learn more about security at Kinde

Grow your business here

Everything you need to build anything. Integrate Kinde in minutes. Get up and running fast.