Simple, powerful authentication and customer identity.


You’ve never seen authentication and customer identity like this before
Take the friction out of building beautiful, ultra-secure, high conversion onboarding experiences
Social proof built in
Your users already know and love social login because they use it every day. Toggle on the SSO options they want and increase trust, conversion and data-quality with one click.
Retention suffers with traditional sign up
Conversion
We replaced passwords.With magic
(Magic codes that is)
84% of data breaches are the result of credential vulnerabilities2
Nobody likes passwords. Give your customers a secure way to sign in to your apps and websites using just an email address. A seamless, secure experience — combining the benefits of multi-factor authentication with the security of email
The scale to help you scale
Every aspect of Kinde is designed to help your business grow and scale. We went to great lengths to make sure that you don’t have to worry about anything. From startup to IPO in a single platform.
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Microsoft Azure Active Directory setup Enterprise connections
Take control of user authorization and access with enterprise SSO and custom SAML so that you can support your biggest customers as quickly as possible.
Tailor your enterprise connections as you need – with support for multiple connections, and organization discovery to make sure your users always land in the right place.
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Authenticate with any authenticator app – anywhere Multi-factor authentication
Up level your security with multi-factor authentication (MFA). Give your users access to advanced authentication options, protecting them from reused or breached passwords.
Add an extra layer of protection by requiring your users to verify their identity using a second device or SMS, and time-based one-time passcodes. Quickly and easily integrate with any authenticator app.
Google authenticator
Authy
1password
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Back-office tools to manage your business Powerful back-office
Manage users from one beautiful dashboard. Add and invite users, manage roles and permissions, and get a complete picture of your user activity.
Plus SAML
Integrate any SAML identity provider with Kinde. Users only need to sign in one time to access multiple service providers. Super secure auth with enterprise scale built in.
Meet workflows
Workflows take development one step further and give you all the things you always wished a development platform had. Extend auth where you need to. Store data, connect externally, integrate with other systems. You already love our properties, feature flags, webhooks and environment variables. Now meet workflows.
Workflow that fits your workflow
Kinde workflows are written in languages that you already know and love: Typescript and Javascript. Connect Kinde directly to your git repository and work directly in your own IDE. It’s a seamless extension of your dev workflow.Made to integrate and extend


Plays well
Workflows get first-party access to Kinde properties, roles and permissions, feature flags, environment variables, and everything else. Meaning the power of Kinde is at your fingertips through your code.

Reach out and touch systems
Couple workflows with webhooks and you can do amazing things in other systems. Send data to Salesforce or Mailchimp. Send a Slack message. Trigger a zap or talk to an api. We’ve got you.
Back-end, front-end and everything in between
Built by developers, for developers
Libraries to match your stack
Development kits for all types of languages so you don’t have to compromise on how you build or what you build in.
See librariesPowerful and easy to use APIs
Kinde is made for technical, growth-minded founders and developers. Integrate and get started in minutes.
Discover our APIsBackend auth and M2M
We extended authentication beyond front-end flows. Kinde also allows powerful machine-to-machine authentication, backend auth flows and connected apps. Maximum flexibility for your product.
One beautiful builder
Authentication happens at some of the most important, and highly impactful, places in your customers journey. Our powerful builder allows you to make sure that your pages are on brand and as beautiful as the rest of your website and product experience.

Custom pages. Technically beautiful.
Keep your authentication experience on brand with tools to help you easily and simply build beautiful, ultra-secure, high conversion authentication journeys for your users. Custom pages combine the security of Kinde hosted authentication with the face of your brand – in your own code.

Organizations just levelled up
Kinde orgs were already powerful – we just made them even better. Introducing new features to superpower B2B business with multi-tenant enterprise ready capabilities. Now you can tailor flexible and secure authentication experiences for every type of customer you have.With great power, comes great security
Custom domain per org
Apply a custom domain per organization and give your business customers and their users a familiar experience when they use your product.
Auth per org
Cater to every customer whim for authentication, by allowing some to use SAML, some google, some phone, and some email.
Restrict org access by domain
Set policies to keep everyone out except the people who have the right email credentials.
Default roles per org
Assign default roles when someone joins and organization to help automate onboarding and manage access from day one.
MFA on tap
Turn on MFA for specific organizations, but exclude some requirements for certain roles or connection types.
Work smarter
Advanced organizations are the best way to manage your B2B+ customers. With groundbreaking privacy protections and tenancy management tools to structure orgs the way you need, they give you peace of mind that you, your team, and your enterprise customers are fully protected.
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Building an empire
No matter what size you are, you can be ready to support your enterprise customers with SAML and MFA on demand.
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Managing armies of users
Set things up right, and the onboarding takes care if itself. Corral users to the right org based on email domain, then set default roles so access rules are clear.
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Keeping your worlds apart
Make sure nobody strays into the wrong territory. Separate user cohorts into orgs and provide unique brands, domains, auth, and experiences.
Hosted security
One of the single largest attack surfaces for authentication is through your own website. To keep you (and your customers) as safe as possible, Kinde authentication is hosted and maintained for you. This reduces your risk and exposure. So you can worry about what really matters – like building your product.
Secure by default
We’ll keep you and your users safe. Kinde is built from the ground up using best in class security protocols.
Learn more about security at Kinde