Metrics

Are you looking for a simple way to measure the lifetime value of your users? Discover how to calculate your Customer Lifetime Value (CLTV).

Want to track how many users are leaving your platform? Here is how to calculate your customer churn rate.

Curious about how accrual-based accounting works? Here’s what you need to know about accrued revenue.

Wondering whether you should track ARR or MRR? Here’s what you need to know about tracking your company’s recurring revenue.

Want to track the average revenue each user is bringing to your company? Here’s why you need to be tracking ARPU.

Want to make sure you’re breaking even when it comes to customer acquisition costs? Here’s how to calculate your CAC payback period.

Want to track how much revenue your individual customers are bringing into your company? Here’s how to track Annual Contract Value (ACV).

Want to understand the total value of your customer contracts? Discover how to calculate the Total Contract Value (TCV) of your customers.

Want to track the performance of your company over time? Here’s why you need to be tracking your company's growth rate.

Want to gain a deeper understanding as to the changes in your businesses’ recurring revenue? Here’s how to track Net Revenue Retention (NRR).

Want to understand how much service revenue your company generates? Here’s how (and why) to track service revenue as a SaaS company.

Want to measure how long it takes your customer to gain value from your platform? Here’s how to measure Time To Value (TTV).

Want to understand how sticky your app experience is? Here’s why you need to be tracking your DAU-MAU ratio.