How do you pronounce Kinde?

Kind? Kinder? Kindle? We’re always asked about the right way to say it.

Kinde is all about nurturing an abundance of founders, with one of our core values being to “create a bigger pie”. We believe a world with more founders is a better world. They are the magic-makers, improving our lives, our livelihoods, and shaping the future of humanity. We think that’s pretty sweet!

We are not Kindle or Kinder. But, you know what’s funny? ‘Kinder’ is associated with ‘baby’ or ‘child’ in several languages. And we’re all about helping founders nurture their startup babies. This fits well with our value of “stay foolish”, reminding us to embrace naivety and enjoy the journey of growing Kinde.

We are a company of misfits, we relish in quirkiness, we think differently. And that is why Kinde is the perfect name for us.