Our mission

We want to create an environment that inspires people to do the best work of their lives. The work we do has an impact on the world today, tomorrow, and beyond. For this reason we build for the long term. We admire and reward people who do meaningful work and have an outsized impact. We have a healthy bias towards action. We seek to do whenever possible.

We focus on them first, because growing their business is the best way to grow our own. Customers first, revenues second. Always in that order. Right from the start. Always choose the path that leads to a world with more founders.

We cultivate an environment of calm determination. We work quietly. We don’t act big. We behave big, without pettiness. We listen more than we talk. We make a real effort to understand views that are different from our own. We have little time for office politicians, bullies and toadies. We dislike small-mindedness. We take care of our people and treat them as human beings. We value balance in all things.

We seek people bigger and smarter than ourselves. That’s how we create a company of giants. We are free of prejudice of any kind and believe that every distinct voice moves us forward. The way up is open to everybody, regardless of religion, race, gender, or sexual preference.

We create more value for ourselves, our customers, and the world, by increasing the size of the pie, rather than trying to grab a bigger piece of the same pie as everyone else. We foster a mindset of abundance, from a belief that there is enough for everyone and that working together and multiplying our efforts will lead to greater prosperity for all.

We believe in never playing it safe. In keeping our minds open to possibility. In trying new things. We love misfits, rebels and nonconformists. We learn from the past but we aren’t blinded by it. We walk in stupid. We listen. Like our customers we believe that you make your own luck. That the bigger the risk, the bigger the reward might be. And the more lives you might change.