Calculate and utilize the most valuable metrics for growing SaaS businesses
LTV: CAC Ratio
Are you looking to understand the profitability of your user base? Here’s why you need to be measuring your LTV:CAC ratio.
Customer Lifetime Value (CLTV)
Are you looking for a simple way to measure the lifetime value of your users? Discover how to calculate your Customer Lifetime Value (CLTV).
Customer Acquisition Cost (CAC)
Want to learn how much it costs to bring in new customers? Discover how to calculate your Customer Acquisition Cost (CAC).
Want to track how many users are leaving your platform? Here is how to calculate your customer churn rate.
Understanding accrued revenue
Curious about how accrual-based accounting works? Here’s what you need to know about accrued revenue.
ARR and MRR
Wondering whether you should track ARR or MRR? Here’s what you need to know about tracking your company’s recurring revenue.
Revenue Run Rate
Want a simple way to forecast your company’s recurring revenue? Here’s why you should be tracking your Revenue Run Rate (RRR).
Want to track the average revenue each user is bringing to your company? Here’s why you need to be tracking ARPU.
Want to make sure you’re breaking even when it comes to customer acquisition costs? Here’s how to calculate your CAC payback period.
Want to track how much revenue your individual customers are bringing into your company? Here’s how to track Annual Contract Value (ACV).
Want to understand the total value of your customer contracts? Discover how to calculate the Total Contract Value (TCV) of your customers.
CMRR and AMRR
Looking to track how much recurring revenue your customers are bringing in? Discover why CMRR and CARR are important financial metrics to track.
Want to track the performance of your company over time? Here’s why you need to be tracking your company's growth rate.
EBITDA in SaaS
Looking for a way to track the financial position of your company? Discover how to calculate EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).
Want to gain a deeper understanding as to the changes in your businesses’ recurring revenue? Here’s how to track Net Revenue Retention (NRR).
Want to understand how much service revenue your company generates? Here’s how (and why) to track service revenue as a SaaS company.
Want to measure how long it takes your customer to gain value from your platform? Here’s how to measure Time To Value (TTV).
Do you know your rate of customer churn? Discover how to calculate your customer attrition rate as a SaaS company.
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